With rumors of Kanye West departing from Nike swarming the web for weeks now Kanye has confirmed his split from the brand and announced his new partnership with Adidas. According to Kanye Nike has been holding his Yeezy line back from reaching its full potential. He stated in a radio interview with Sway that he himself asked the heads at the brand about the release of the “Red October’s” and they told him that they “weren’t sure”. Kanye has grown fed up with the feeling of being ignored by the sneaker giant.
The partnership with Adidas will be a start of a new era at the brand. With the recent success of the Jermey Scott line, and the releases of Teyanna Taylor and Big Sean collaboration’s (who both are artists under Kanye’s Good Music label) Adidas is no stranger to collaboration’s with entertainers. Stay tuned to urbansocietymag.com for more info on Kanye and Adidas as new stories and upcoming releases surface

Written by: Lucia Crespo/USD2R