Versace is one of the most popular Italian fashionable brands that is trending in urban lifestyle. With a big help from Drake’s and Migos song “Versace”, the Italian brand has been a big influence on urban fashion. Another hip hop artist that wore alot of Versace was Biggie and still it wasn’t as big in the urban community then as it is now. Everyone wants a Versace Medusa head shirt or belt; it’s a hot fashionable trend right now as far as foreign brands.

Gianni Maria Versace was born in Italy, on December 2, 1946, where he grew up with both his parents and younger sister (Donatella) and older  brother (Santo). Versace also had another sibling, older sister (Tinuccia) who died from an infectious disease. Giovanni’s mother would play a key role in his life by giving him an apprenticeship at her sewing workshop. He later grew up and studied architecture before changing scenery by moving to Milan at the age of 26 to work in fashion design

In the mid-1970s, his design pieces drew the attention of fashion experts at Genny and Callaghan. They soon hired him to design their leather and suede collections, and a few years later, encouraged by his success, Versace presented his first signature collection for women at the Palazzo della Permanente Art Museum of Milan. His first fashion show followed in September of the same year. After presenting his menswear collection he joined Jorge Saud, who would later also become a partner with Giorgio Armani. The first boutique was opened in Milan’s Via della Spiga in 1978. He was influenced by Andy Warhol, as well as Ancient Greek and Roman art and also abstract art.

Versace was shot dead on July 15, 1997, aged 50, on the steps of his Miami Beach mansion as he returned from a morning walk on Ocean Drive.  Police have said they do not know why Versace was killed. Versace’s body was cremated and his ashes returned to the family’s estate near Cernobbio, Italy.

In September 1997, it was announced Versace’s brother (Santo), and Jorge Saud would serve as the new CEO’s of Gianni Versace S.P.A. Versace’s sister, (Donatella), became the new head of design.

In his will, Gianni Versace left 50 percent of his fashion empire to his niece Allegra Versace. Her younger brother, Daniel, inherited Versace’s rare artwork collection. Allegra inherited her stake, worth around half a billion dollars, when she turned 18 in 2004.


Photo by: NY Daily News