According to Forbes, music video powerhouse Youtube is set to remove all independent labels content from its site as they prep to launch YouTube Music Pass an updated more modernized version of the site set to help them compete amongst the likes of Spotify. This change is due to be made relatively soon.
By adding a subscription service that is intended to help them compete in the streaming music industry the Google-owned video site has already signed new licensing deals with all of the major labels, but many independents are refusing to take part. Apparently, not only are smaller, indie labels not being offered the same deals as the majors, but the contracts that Google is putting in front of them are less than fair.
In order to show their muscle, Google has stated that any label—meaning smaller, independent ones—that does not sign a deal with them will not only be left off the new service, but will have their content taken down from the original, free YouTube. Vice President and Global Head of Business at YouTube Robert Kyncl recently claimed that they already had deals with 90% of the industry, and that they had no choice but to move forward.
Written by: Brittney Haywood